Connect Tomodachi Relaunch

The connect Tomodachi Community has had little engagement since the 2020 Olympics held in July 2021. In May 2022, I was commissioned to relaunch the community but had no access to existing social media platforms; we had to start from scratch with new social media accounts, branding, and new stakeholders.

I started with the email address of 355 email addresses on May 23rd. Using hashtags and content alone, we reached 2,392 with 104 engagements and a 34.24% open rate on an email campaign

Funded by the Australia-Japan Foundation (DFAT)

My Role…

  • Develop branding
  • Build WordPress website
  • Create Social Media Channels
  • Promote through social media & email campaigns
  • Webinar Producer and Host

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