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Content CreationMarketingQ&A

What is a Buzzword?

By April 19, 2020July 29th, 2023No Comments

A buzzword is a word or phrase that has become fashionable in a particular field and is often used by the media. Buzzwords derive from technical terms yet remove much of the original technical meaning as they become fashionable and used to impress others. Some “buzzwords” retain their true technical meaning when used in the correct contexts, for example, artificial intelligence. Buzzwords originate in jargon, acronyms, or neologisms. Words like synergy, vertical, dynamic, cyber and strategy have become overused and insignificant. 

Here are some examples of buzzwords:

  • Synergy: This word is used to describe the idea that two or more things working together can create something greater than the sum of their parts. However, it has come in a more general sense to mean “cooperation” or “collaboration.”
  • Vertical: This word is used to describe a business that operates in a specific industry or market. For example, a company that sells only shoes would be considered a vertical company.
  • Dynamic: This word is used to describe something that is constantly changing or evolving. A company that is constantly introducing new products or services would be considered a dynamic company.
  • Cyber: This word is used to describe anything related to computers or the internet. aa cyber attack is an attack on a computer system or network.
  • Strategy: This word is used to describe a plan of action for achieving a specific goal. A company’s marketing strategy would outline how the company plans to reach its target audience.

Buzzwords, used correctly, are effective in marketing and advertising. When overused, they become meaningless. If you are considering using buzzwords in your marketing, use them sparingly and make sure that your audience understands them.

Earle Webber

With over thirty years in content marketing and brand development, Earle is the director of, and Earle is also a founding partner at

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