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Domain authority (or thought leadership) refers to the relevance or authority that a website has on a specific subject or industry. In theory search engines like Google aim to place the websites with the most relevance on a topic to the top of the search engine results, by using algorithms to assess the content to identify a sites key messages.

Search engines assess:

  • The prestige of a website and its authors
  • The quality of the information presented
  • The information and website centrality
  • The competing sources around a subject

Domain authority is measured by taking into account

  • The number of links to your site
  • The quality of the source and the relevancy of those links
  • The quality of the content of your website
  • Social Signals, or the popularity of your domain in social media channels

Before spending the bucks on marketing traffic, we always encourage clients to focus on ensuring that the traffic, turns into a profit. Having a good look at your existing website and online channels can ensure that you are spending money on traffic that will convert into sales.

Getting your base right


Optimising your content to ensure that it converts to sales.

  • Fast load speeds
  • Irisisatble “Calls to Actions”
  • Content that makes people engage or “Join”
  • Mobile-Friendly. 50% of web traffic comes from mobile
  • Audit your onsite links and broken pages


  • Making sure all of your social channels engage
  • Reviewing your offers and information
  • Ensure all of the links back to your e-commerce work properly

Building high-quality backlinks

  • Creating great content
  • Promoting your content
  • Implementing link building strategies
  • Engage in guest blogging


Earle Webber

With over thirty years in content marketing and brand development, Earle is the director of, and Earle is also a founding partner at


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